My name is Shayne Pooley. Thinker. Problem Solver. Creative.

Looking back, my career in advertising nearly took a U-Turn before it started, when my Grandfather sat me down one day and said; “Son, why are you going to Art School? Hardware is the future.”

Needless to say I pursued my passion and my passion pursued me by taking me to places like London, Singapore, Hong Kong, Melbourne and yes, even Perth.

It doesn’t matter where I work. In fact, I never saw it as work. I am taking problems and solving them with creativity. Seeing my creations on TV, in the newspaper or even in the social space is gratifying, even humbling.

I am always chasing the next creative solution, never happy with what I’ve achieved.

Craft is my friend, deadlines my enemy, but that never stopped me from tweaking and improving.

The relentless pursuit of perfection is like a fire in my belly. Never satisfied, until one day I had an epiphany.

My greatest pieces of work aren’t just mine. They are in fact my clients. Their sales graphs.

And I realised, if they succeed, so do I.

With close to 500 awards and work in almost every industry sector, I can solve your next problem.

I only wish my Grandfather was around today, to see there is a future in what I pursued after-all.