American Express Cathay Pacific Credit Card

360 Launch.
The co-branded credit card was designed to do one thing. Earn Asia miles - fast.

Launch Day newspaper wraps

The key message was ‘Fly faster to your dream destination.’

World renowned landmarks were constructed out of the card to demonstrate every spend helped build your destination choice, fast.

Magazine/Newspaper inserts

A saturated market of over 8 credit cards in wallets meant a multi-channel solution was required to achieve mass interest.

Banner takeovers/website/DM/outdoor/social media/airport

Every touchpoint drove to the website where you could apply online.